Sam Winstanley’s Blog

Market Research Technology News and Views

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Entries Tagged as 'Interviewing'

Teaching computers to think backwards….

September 15th, 2009 · 2 Comments

Did you ever stop to think what’s really making survey data unique…? I talk with database people often, some of them work on enormous ultra important data-warehousing systems for banks. They pick on me, they say:
“survey data is simple, you should try building an analysis database from our customer records…my life is hell”

I shrug this [...]

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Tags: Data Warehouse · Interviewing · Market Research Industry · Tabulation